Beer & Cider Strategies 2026: AOBAOSI as Networking Sponsor in Barcelona
Where breweries talk about their strategy for the years ahead, we want to be there. AOBAOSI was a networking sponsor at the International Beer & Cider Strategies 2026 in Barcelona.
International Beer & Cider Strategies is a conference for decision-makers from breweries, cider makers and their suppliers. It is organised by Arena International, part of the GlobalData group, and this year’s partner was Estrella Damm. From 28 to 30 April 2026, Barcelona was the setting for discussions of the market, brands, packaging and consumer behaviour, including why people choose alcohol-free or low-alcohol drinks.
AOBAOSI supported the conference as a networking sponsor. These are exactly the conversations that matter to us: whoever fills and distributes kegs also decides on spears, necks and keg couplers. Joost Samyn, who heads international sales at AOBAOSI, represented us on site.
One sentence from the opening speech by the president of the Damm brewery stuck in the mind: “We are not afraid.” The industry faces major changes in consumption, costs and packaging. We see it the same way: change brings challenges, but also the chance to get better.
