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On the Road with Customers and Partners in Asia

Two countries a week, many conversations and, at the end, a visit to our own plants: Joost Samyn, who heads international sales at AOBAOSI, travelled through Southeast Asia and China in late summer.

Joost Samyn and Sales Director James Dai having coffee in China
Parting coffee with James Dai

Two days in Myanmar, one day in Singapore, two days in Bangkok. The trip began with customers in Southeast Asia. In Singapore the programme included a customer visit and a look at the city’s draught beer scene, followed by onward travel to Thailand.

In Bangkok, Joost Samyn visited customers together with Pakorn, our local distributor. Different cities, different markets, one aim: to stay close to our partners and to the brewing industry.

From there it went on to China. For four days the plants were the focus: the original plant in Ruian in the Wenzhou region and the new plant in Lishui, where spear production started in mid-July. Seeing the equipment in operation makes you look forward to what comes next. Before leaving there was still time for a coffee with Sales Director James Dai, and the last stop before the flight back to Europe was Guangzhou.

Stops on the trip
Street food stalls with colourful umbrellas in Yangon, Myanmar
Myanmar: the start of the trip
Marina Bay in Singapore in the evening
Singapore: customer visit and dinner
Joost Samyn with the distributor Pakorn in a car in Bangkok
Bangkok: out and about with Pakorn, our distributor
CNC line in the new Lishui plant
Lishui plant: in production since mid-July
BrauBeviale 2026, 10–12 November, Nuremberg Exhibition Centre: AOBAOSI in Hall 7A, Stand 558

BrauBeviale 2026 · Hall 7A, Stand 558

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